Product Manager Salary in USA 2025
Tech PM vs CPG vs finance industry comparison
Average Tech Product Manager Salary
How Much Do Product Managers Earn in 2025?
Product managers define product vision, prioritize features, and work with engineering, design, and business teams to build products that users love. They exist across industries but the role and compensation vary dramatically between tech and traditional sectors.
2025 product manager salaries show significant industry variation: tech PMs earn $130,000–$180,000 base (with total compensation reaching $180,000–$350,000+ at FAANG), while CPG product managers earn $90,000–$140,000 and finance PMs $120,000–$180,000.
Experience level drives compensation: Associate PMs (APMs) start at $100,000–$140,000, mid-level PMs earn $140,000–$180,000, Senior PMs $160,000–$220,000, and Directors $200,000–$350,000+. Tech industry consistently pays 30–50% more than other sectors. For context, see the average salary in the US and jobs that pay $100K.
Product Manager Salary Snapshot
| Metric | Value |
|---|---|
| Tech PM (Base) | $130,000–$180,000 |
| Tech PM (Total Comp) | $160,000–$250,000 |
| FAANG PM (Total Comp) | $180,000–$350,000+ |
| CPG Product Manager | $90,000–$140,000 |
| Finance PM | $120,000–$180,000 |
| APM (Entry) | $100,000–$140,000 |
| Director/Group PM | $200,000–$350,000+ |
Use our salary calculator for conversions.
Product Manager Salary by Industry
Industry creates the largest salary variation:
| Industry | Base Salary | Total Comp Range |
|---|---|---|
| Big Tech (FAANG) | $150K–$220K | $180K–$350K+ |
| Tech/SaaS | $130K–$180K | $150K–$250K |
| Fintech | $130K–$175K | $150K–$240K |
| Finance (Traditional) | $120K–$170K | $140K–$220K |
| Healthcare Tech | $120K–$165K | $140K–$210K |
| CPG (Consumer Goods) | $90K–$140K | $100K–$160K |
| Retail | $95K–$145K | $105K–$170K |
Big Tech (FAANG) Product Manager
Total Compensation: $180,000–$350,000+ (base + RSUs + bonus)
Base: $150,000–$220,000
Google, Meta, Amazon, Apple, Netflix, Microsoft. Equity (RSUs) often equals or exceeds base salary. Senior PMs and Directors can earn $400K–$600K+ total comp.
Tech/SaaS Product Manager
Total Compensation: $150,000–$250,000
Base: $130,000–$180,000
Startups, scale-ups, enterprise SaaS. Equity varies widely by stage. Growth-stage companies offer competitive packages.
CPG (Consumer Packaged Goods) Product Manager
Total Compensation: $100,000–$160,000
Base: $90,000–$140,000
P&G, Unilever, Nestle, etc. "Brand Manager" title common. Different skill set—marketing-focused rather than technical. Strong training programs but lower ceiling.
Product Manager Salary by Experience Level
| Level | Years | Base (Tech) | Total Comp |
|---|---|---|---|
| APM (Associate PM) | 0–2 | $100K–$140K | $120K–$180K |
| Product Manager | 2–5 | $130K–$165K | $150K–$220K |
| Senior PM | 5–8 | $160K–$200K | $200K–$300K |
| Staff/Principal PM | 8–12 | $180K–$230K | $250K–$400K |
| Director/Group PM | 10+ | $200K–$280K | $300K–$500K+ |
| VP Product | 12+ | $250K–$350K | $400K–$800K+ |
Associate Product Manager (APM)
Total Comp: $120,000–$180,000
Focus: Entry-level PM role. Google, Meta, and others have structured APM programs. Learning product fundamentals, owning smaller features.
Senior Product Manager
Total Comp: $200,000–$300,000
Focus: Owns significant product areas, leads cross-functional teams, influences product strategy. Individual contributor track peak for many.
Director/Group PM
Total Comp: $300,000–$500,000+
Focus: Manages PM team, owns product line or portfolio, executive stakeholder management, strategy and vision.
Product Manager Salary by Location
| Location | Base Range | Premium vs National |
|---|---|---|
| San Francisco, CA | $150K–$200K | +25–35% |
| New York, NY | $140K–$190K | +20–30% |
| Seattle, WA | $145K–$195K | +20–30% |
| Austin, TX | $125K–$170K | +5–15% |
| Remote (US) | $120K–$165K | Variable |
| National Average | $130K–$180K | Baseline |
Remote Work
PM roles increasingly remote. Some companies pay location-adjusted (SF rate for SF, lower for other areas), others pay flat national or tiered regional rates. Remote PMs earn $120K–$165K base typically. See our remote job salary guide.
Tech PM vs. Traditional PM: Key Differences
| Factor | Tech PM | CPG/Traditional PM |
|---|---|---|
| Salary Range | $130K–$350K+ TC | $90K–$160K |
| Title | Product Manager | Brand Manager |
| Focus | Software, features, UX | Marketing, brand, P&L |
| Skills | Technical, data, agile | Marketing, consumer |
| Equity | Significant (RSUs) | Minimal |
| Growth | Rapid, volatile | Steady, structured |
Tech Product Management
Works with engineering to build software products. Data-driven, agile methodology, technical requirements. Higher pay, equity upside, faster career growth, less job security.
CPG/Brand Management
Manages physical products and brand marketing. P&L ownership, consumer research, advertising. Lower pay ceiling but excellent training (P&G, Unilever famous for developing business leaders).
How to Increase Your Product Manager Salary
Target Big Tech Companies
FAANG pays $180K–$350K+ TC versus general tech $150K–$250K (+20–40%).
Move from CPG to Tech
Tech PMs earn $130K–$180K+ versus CPG $90K–$140K (+40–50%).
Relocate to Tech Hubs
SF/Seattle pay $145K–$200K versus national $130K–$180K (+15–25%).
Develop Technical Skills
Technical PMs (data, ML, platform) command premium at tech companies.
Progress to Senior/Director
Senior PM $200K–$300K TC, Director $300K–$500K+ versus mid-level $150K–$220K.
Build Domain Expertise
Deep expertise in AI/ML, payments, security, or healthcare tech commands premium.
See our salary negotiation guide for strategies.
Career Path and Related Roles
| Career Stage | Position | Total Comp Range |
|---|---|---|
| Entry | APM / Associate PM | $120K–$180K |
| Mid | Product Manager | $150K–$220K |
| Senior | Senior PM | $200K–$300K |
| Staff | Staff/Principal PM | $250K–$400K |
| Director | Director/Group PM | $300K–$500K+ |
| Executive | VP/CPO | $400K–$1M+ |
Related Roles
Software Engineer: $120,000–$200,000+
UX Designer: $90,000–$150,000
Management Consultant: $100,000–$200,000+
Frequently Asked Questions
What is the average product manager salary in 2025?
Tech product managers earn $130,000–$180,000 base salary, with total compensation of $150,000–$250,000. FAANG PMs earn $180,000–$350,000+ total comp. CPG product managers earn $90,000–$140,000. Senior and Director levels reach $200,000–$500,000+.
Can product managers make $200K?
Yes, commonly at tech companies. Senior PMs earn $200K–$300K total comp. FAANG PMs often exceed $200K even at mid-levels. Director+ roles pay $300K–$500K+. CPG/traditional PM roles rarely reach $200K. See jobs that pay $100K.
How much do FAANG product managers make?
FAANG PM total compensation: APM $150K–$200K, PM $180K–$280K, Senior PM $250K–$400K, Staff PM $350K–$500K, Director $400K–$700K+. Base salary is $150K–$280K; equity (RSUs) often equals or exceeds base.
Do you need an MBA to be a product manager?
No. MBA helpful for some paths (consulting → PM, CPG PM, career switchers) but not required. Tech companies increasingly hire based on skills and experience over credentials. APM programs hire directly from undergrad. Engineering or design backgrounds common entry points.
What's the difference between tech PM and CPG brand manager?
Tech PMs build software products (features, user experience, engineering collaboration). CPG brand managers manage physical products and marketing (brand strategy, P&L, advertising). Tech pays significantly more ($130K–$350K+ vs $90K–$160K) but CPG offers excellent general management training.